Technology

Built on the standards the industry runs on

Open device management standards, implemented deeply, converted between when estates are mixed, and tracked to their bleeding edge.

Position Friendly implements the open device management standards rather than wrapping a proprietary agent, and converts between them when an estate is mixed. Standards are the product's moat, not its marketing.

Device management standards

StandardWhere it fitsStatus
LwM2M 1.0 / 1.1 / 1.2Constrained IoT: metering, sensing, trackers. CoAP over UDP/TCP, DTLS/TLS, SenML, composite operations.In production
LwM2M 2.0 trackNext-generation object model and transports as OMA SpecWorks advances them.Tracking
TR-069 (CWMP)The installed base of broadband CPE: ACS, TR-098/TR-181 data models.In production
TR-369 USPSuccessor for CPE and smart home: controller/agent, MTP over STOMP, MQTT, WebSocket.In production
OMA-DMEstablished device lines that standardised before LwM2M.In production

Transport, messaging and security

CoAP with observe and block-wise transfer; MQTT and MQTT-SN for broker-centric estates; HTTP/S; SCEF and NIDD for operator-integrated NB-IoT. Security spans DTLS 1.2/1.3 with Connection ID for NAT-and-sleep survival, PSK and X.509 device identity, and secure bootstrap flows.

Connectivity: the bleeding edge, on the roadmap deliberately

TechnologyWhy it matters
eSIM SGP.32 (IPA + eIM)Remote SIM provisioning designed for IoT: swap operators at fleet scale without touching devices.
NTN satelliteCoverage that follows the asset off the terrestrial map: 3GPP Release 17+ non-terrestrial networks.
5G RedCapMid-tier 5G devices: more than NB-IoT, less than full 5G, right-sized for industrial telemetry.
NB-IoT / LTE-MPSM and eDRX tuned per fleet so batteries last the contract, not the demo.
LoRaWAN / LPWANUnlicensed reach for campuses and rural estates, aggregated at the gateway.
Matter and prplWhere smart home and CPE ecosystems are converging; tracked in the Unified DM roadmap.

Platform engineering

Kubernetes-based, horizontally scalable, multi-tenant by design. One universal data model across every protocol. Bridges to Azure IoT, AWS IoT and Google Cloud. REST, Kafka and webhook interfaces, plus AI-tooling access so agentic systems can query and act on fleet state under policy.

See your devices on the platform, not on a slide.

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